Jaguar Cars in Pakistan

The British company SS Jaguar was found in the early 1900’s until 1945, when it was renamed to ‘Jaguar’ only. Jaguar had the honor of producing very stylish and unique coupes and saloons. Later, they earned even more popularity after producing the iconic sports cars such as the Jaguar XK120, Jaguar XK140, Jaguar XK150 and the legendary Jaguar E-Type which were very successful in the international motorsports events. Later, the Jaguar Company had to face some material setbacks and had to join hands with other companies to stay alive in auto industry, which worked. However, in 1999 Jaguar was bought by the Ford Motor Co. USA along with Land Rover. Jaguar faced some serious loss under the possession of Ford, despite launching 2 models, the Jaguar S-Type and the with Jaguar X-Type a variety of engines and trims. Both Jaguar cars X-Type and the Jaguar S-Type were not very popular among the buyers, thus the sales didn’t turn out to be profitable. The Jaguar cars prices in Pakistan vary from model to model. A very few of the Jaguar X-Type and Jaguar S-Type can also be seen in Pakistan, but the numbers are very low. The reason behind very less units of Jaguar in Pakistan was poor marketing and no after sale services available locally. In 2008, the company was sold to Tata Motors India, along with the Land Rover venture. Under the possession of Tata, Jaguar has launched a wide range of cars which include the Jaguar XJ, Jaguar XF, Jaguar F-Type and the Jaguar XK series. The revival of Jaguar under Tata motors has given the auto enthusiasts an essence of Jaguar cars iconic history and motorsports spirit. We look forward to Jaguar’s entry in Pakistan very soon, given that all the high-end German companies are offering their whole lineups here with hefty price tags, Jaguar can slot in easily in the local market.